Cost-Per-Impression And Cost-Per-Action: Use Them In Your Google AdWords And AdBrite Campaign

With Google AdWords do you use the content or search placement option?

Answer: I use both content and search placement.

Question #2: What can you tell me about site targeted advertising where you pay on a cost-per-impression basis? Is it better than pay-per-click and is it more cost effective? I heard the word cpm thrown around a lot lately.

Answer: I use AdBrite which is like a cpm network. It's like cost per click except you pay on cost per impression. Actually, there is also cost-per-action (cpa) which is my favorite method. You pay for an action. If you run a big enough campaign in Google AdWords they will actually let you set up a cost-per-action system, but you have to qualify for it.

Personally, I have found that cost-per-impression is more cost effective. I don't know if it is based on my type of ads, but it is well worth testing out cost-per-impression to see if it works out for you. Start off by testing it using AdBrite at http://www.adbrite.com. Set up a good budget that you feel comfortable with and run the campaign.

Question #3: During my launch I recorded two excellent teleseminars that were 100% content. I want to sell them. I am thinking about making them $77 each or both for $97. Here's my question - On the sales letter do I sell them both as a package or give people the option to buy them individually? Or should I create a separate sales letter for each product?

Answer: Find which teleseminar is the top seller. Which teleseminar is the one that the most people signed up for? This is the teleseminar that you should write your sales letter about. Write your sales letter around the angle that this teleseminar had content that people were most likely to purchase.

So your sales letter sells that top teleseminar. Then when people click on the link in the sales letter send them to the order form. In the order form mention that you did a second teleseminar that was also worth $77. However, in this one time offer they can get this second teleseminar for only $20 instead of $77 making the total cost of the two teleseminars $97 instead of $154. Show them the huge savings they will get if they accept the one time offer.

Article Source: http://pljmagazine.com

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